1. Choose the social media platform that best serves your customers
“Are you a B2B or a B2C business?” This is just one of the many questions you should ask yourself before taking on social media. Many small business owners go through the process of joining every single social network out there and then quickly realize that they do not have the time or resources to make updates on any of them. By identifying which social media platform will best serve your customers and allow you to participate without too much of a time commitment, you can successfully engage in social media to promote your products and services. If you are a B2B company I suggest using LinkedIn, the professional network. If you own a restaurant you’ll probably find success in a Facebook Fan Page.
2. “Fill er up please.”
So now that you know which social platform you want to roll with, you’ll need to get busy with setting up your social media business page. Be sure to include all the vital information like business hours and contact information along with all your logo and branding. You want visitors to connect with your brand on social just like they do on your business website. Share pictures of products, your staff, and your business location. Also share links to your website for additional information. This inbound traffic has search optimization benefits as well.
3. The “Social” in Social Media
So you have your fancy social media page all setup and you announced it to your employees, customers, family, and friends. This is typically where small business owners scratch their heads and say “So, what do I do now?” Well the answer is that you need to get social with your followers. It’s the “social” part of social media. On a regular basis, engage with your customers, answer their questions, ask them questions, and provide them with information about your products and services. Without this regular conversation with your customers, there is nothing “social” going on.
4. My secret weapon
It is no secret that Twitter is a great tool for reaching a large audience. What is somewhat of a secret is that Twitter is a great no-cost advertising tool for small business owners. I am not referring to advertising on twitter in the traditional sense, but instead suggesting that you use Twitter to announce a new product, a new blog post, a new Facebook post, etc. You may say “But I only have 25 followers on Twitter?” Well, that’s why I suggest using hashtags in all of your Tweets. By placing a hashtag directly in front of a keyword in your Tweet, Twitter automatically lists your post whenever a user searches for that keyword. With so many people able to view your post, that is a boatload of potential new customers. Here’s the skinny on using hashtags: https://support.twitter.com/articles/49309-using-hashtags-on-twitter
5. So, how’s it going?
Try to get into the routine of checking to see how your page is performing. Maybe even follow-up with some customers and ask them for some feedback. This will help you “dial-in” your communications better and increase engagement and interest. There are some great tools out there on the web, like this Facebook page analyzer http://likealyzer.com
Also let me know if you need any help with setting up a social media business page or if you have any questions on this subject, I would be glad to help (no fee). firstname.lastname@example.org